Private design study / Best sellers
Fragrance study
ESAS

The art of real

Best sellers.
Real favorites.

The fragrances and daily rituals
you’ll reach for again and again.

Loading favorites…Fine fragrance, made with real botanicals.
Prices in USD Free domestic shipping on orders $135+
Still deciding? Let your skin choose.Explore six scents for $50 ↗
Six ESAS fragrance vials arranged beside discovery kit boxesA little discovery. A lasting favorite.

Meet them on your skin

Six scents.
One that feels
like you.

Try them slowly. Wear them your way.
Come back to the one you can’t stop thinking about.

Discovery set · $506 × 1.5 mL

Receive $50 back as a gift card toward a future order of $150+.*

*One gift card per customer.

Real smells better

Extraordinary scent.
Nothing to hide.

ESAS founders Amanda Sichon and Seda BilginerAmanda & Seda / Founders, chemists, fragrance lovers.

A few good questions

Fine fragrance or Hamam?

Choose fine fragrance for your personal scent. Hamam is ESAS’s deodorizing body spray, inspired by the bathhouse ritual. The category tabs keep these formats separate so you can compare the right products.

How do I choose a scent online?

Start with a family you already love, then compare notes and descriptions. If you’re deciding between a few, a discovery set lets you try six fragrances on your skin.

Find your discovery set ↗
What does synthetic-free mean at ESAS?

ESAS describes its fragrances as made without synthetic fragrance materials. Formulas include botanicals and ingredients of documented natural origin. Each product’s disclosed ingredients are available in its details.

A closer look

Find your favorite.

Compare notes, format, price, and customer ratings.

ESAS / Best-sellers study

A shorter path to a favorite.

Built around your report that this is your third-most-used page in Microsoft Clarity. Analytics and recordings have not been independently accessed.

Keep the best-sellers page focused on choosing a product. Use discovery and the ESAS story to resolve hesitation.

AreaCurrent pageProposed page & reason
First shopping choiceA mixed grid starts with discovery and five bundles before Gravity, the first individual fragrance.Fine fragrance leads by default. All 30 products remain accessible in four clear categories plus “All favorites.” Test this order; traffic rank alone does not prove preference.
Opening“Best sellers,” followed by filters and products. Most brand explanation comes later.A compact editorial title and an immediately explorable natural, synthetic-free explanation. Product images still arrive early.
FiltersScent, audience, and internal tags appear together; size options also include bundles and Hamam.Separate product type, scent family, fragrance size, and sort. Hide internal merchandising tags.
Product cardsNames, scent descriptors, prices, reviews, and quick buy.Retain reviews; add a short wearing description and side-by-side comparison. Prices match the selected size. Reviews are not a new feature on the original page.
DiscoveryFirst card in a mixed catalog.A dedicated module after the product grid. Four selectable kit edits, all six scents visible, $50 price, and the $150+ gift-card condition from LP2.
Brand storyLong explanatory text and FAQs below the catalog.Formula, ingredient, and founder tabs, plus three practical questions. Product details expose disclosed ingredients.
Decision supportLive shopping experience.A private review workspace with hierarchy previews, DTC examples, module selections, notes, and a downloadable ship list.

What comes from discovery-kit-lp2?

Carry over

The try-first journey

Four scent worlds, six samples per kit, real kit photography, founder photography, and a simple “try, wear, choose” explanation.

Adapt

Offer clarity without a long detour

Give the $50 kit and $150+ future-order condition one clear home after the products. Keep the category page shorter than the landing page.

Confirm before release

One consistent source of truth

LP2 and product copy differ on some scent descriptions and gift-card wording. This prototype uses product-page scent notes, and LP2’s $150+ condition. Confirm eligibility at exactly $150, redemption mechanics, expiry, and stacking before shipping.